R. Kirk Helmstaedter Jr.
Innovative Marketer / Creative Thinker
Welcome!
My name is Kirk and I’m an accomplished marketing professional who’s passionate about fine-tuning the customer engagement process through innovative B2C and B2B customer relationship marketing (CRM) and marketing communications approaches, with a clear focus on driving unparalleled customer relationships that improve customer loyalty and revenue growth.
I bring to the table a strong background in crafting customer lifecycle strategies, programs and campaigns, aimed to acquire, nurture, grow and retain the customer base – across multiple sales channels and communication mediums.
As a respected self-starter, I thrive in an active and energized work environment, with a proven ability to collaborate in order to pragmatically formulate and effectively drive business objectives used to surpass company goals and KPIs.
Keep exploring my site to learn more about me and how I can add value to your company, and reach out directly if you are interested. I look forward to hearing from you!
My Experience
My entire marketing career has centered around the customer lifecycle; understanding, improving and optimizing the full customer journey is paramount in building a strong customer relationship, and the very foundation for growing and retaining customers.
Manager, CRM/Customer Marketing
The Home Depot (The Company Store)
(Current Employer)
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Direct and execute national CRM communications strategy across email, SMS/MMS, and direct mail channels.
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Manage full life cycle of the customer loyalty program, to enhance customer growth and improve retention rates.
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Analyze and monitor customer health metrics, proactively identifying and mitigating churn risks.
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Oversee Customer Data Platform (CDP), leveraged by business units to inform decisions and drive KPIs.
Director, Customer Relationship Marketing / Marketing Communications
Provencia Lakeview LLC
Built and executed national marketing plans that drove incremental revenue, customer growth and brand loyalty.
Created direct response campaigns, projects and programs from inception to completion, with post campaign analysis.
Oversaw relationships across external vendors that ensured key deliverables were executed as planned.
Manager, Customer Relationship Marketing
Verizon Wireless
Led national strategy and execution for customer engagement / lifecycle programs and communication campaigns and leveraged technologies tailored to each customer’s specific journey.
Executed marketing automation - eliminated repetitive, manual processes as part of the time-bound marketing workflow.
Successfully implemented test and learn approaches, derived insights from post-effort analysis and optimized future customer relationship, loyalty and retention efforts delivering additional revenue and ROI.
Developed strong partnerships across internal / external clients, vendors and agencies to align management objectives.
Manager, Loyalty and Retention Marketing
Verizon Wireless
Governed the Northeast Area’s strategy and execution for customer engagement / lifecycle programs and communication campaigns. Fostered strong cross-functional partnerships with vendors, agencies and clients.
Developed strategic marketing plans that enhanced customer relationships, optimized incentives, services and policies.
Designed, built and maintained dynamic tools, reports, presentations and propensity models that exceeded KPIs.
Assistant Marketing Manager / Consultant, Merchandising & Collateral
Verizon Wireless
Managed the Northeast Area’s strategy, execution and budget for collateral, merchandising, trade show and event marketing programs across multiple sales channels. Nurtured internal / external partnerships.
Architected dynamic, customizable digital email, direct mail, collateral and merchandising communications program that allowed sales channels increased flexibility in accurately targeting customers and tracking sales effectiveness.
Generated a vertical business communications strategy, addressed each vertical’s unique requirements.
Improved the B2B customer experience through leveraging “prosumer” merchandising in a consumer-focused retail environment.
My Career Success Story
Was hand-chosen for an opportunity to enroll in a custom MBA program jointly designed by Verizon Wireless and Centenary University. This custom program, afforded me the opportunity to earn an MBA with peers and superiors across the organization (not just in marketing). The reward was two-fold, I earned my MBA and built strong personal and professional bonds and relationships which helped propel my career to new heights.
My Skills
B2C and B2B Marketing
Customer Relationship Marketing (CRM)
Acquisition
Revenue Generation
Loyalty
Retention
Marketing Communications
Email
SMS / MMS
Direct Mail
Collateral
Merchandising
Telemarketing
Marketing Automation
Program Planning / Management
Campaign Planning / Management
Project Management
Integrated Marketing
Multi-channel Marketing
Customer Experience
Research and Analysis
Agency / Vendor Management
Budget Development & Management
Productivity Tools
Microsoft Office Suite
Microsoft Project
G Suite
Tableau
Salesforce
Adobe Campaign
Adobe Experience Manager
My Education
Centenary University
Master of Business Administration
Gettysburg College
Studio Art (Visual Communication)
"Kirk is a strong member of the marketing team due to his flawless execution and dedication to strategic development for the betterment of the business." – Bob R.
"Kirk is an expert problem solver – a valuable trait." – Carolyn N.
"Kirk consistently seeks out opportunities for improvement and drives respective solutions, both inside and outside of his scope of responsibilities." – Jeff B.
"Kirk is a team member I can count on to deliver on his promises." – Catherine S.
